The best way to engage and communicate with your eLearning audience is through storytelling. Not only will you be able to connect with your learners, but if the story is appropriately framed and structured, they will be able to better relate to the content being taught. This will lead to improved transfer of knowledge and, as a result, deliver better overall learning outcomes. Why tell stories at all? In late 2013, Emory University published a study conducted by its neuroscientists that linked changes to the brain’s neural patterns as a result of reading real-life event-based stories. Without getting too technical, researchers saw extraordinary activity in the research subject’s left temporal lobe – the part of our brain responsible for processing semantics (meaning) in vision and speech. In layman’s terms, the results showed that stories created more brain connections to the events being studied, compared to straightforward facts, figures and other raw data. The conclusion that … [Read more...] about Why storytelling in eLearning works? Secrets to telling compelling stories
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