• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Your eLearning World

Your eLearning World

  • ABOUT
  • COURSES
    • Instructional Design for ELearning Program
    • Gagne’s Nine Events of Instruction
    • Becoming an ELearning Freelance Consultant
  • BOOKS
  • WORK WITH ME
  • BLOG
  • CONTACT

Kirkpatrick’s Levels Of Evaluation- Why We Should Evaluate?

by Marina Leave a Comment

  • LinkedIn
  • Facebook
  • Twitter

rating-153125_150According to Donald Kirkpatrick, there are four levels of evaluation: Reaction, Learning, Behavior, and Results. If measured correctly, all of these levels should help organization reach the desired outcomes. The problem, however, is that most instructional designers only evaluate the first two levels and avoid the most important ones – behavior and results. The reason these two levels are so important is because in reality training, even the best kind, does not have any value if the business goal has not been achieved.

Measuring learners’ reaction to the training is easy. You can do this by putting together a short survey asking questions about learners’ thoughts on the course. The problem is that most learners do not take time to go through each question and provide sincere answers to each one.

While there is no best way to eliminate this problem completely, you can try asking more open-ended as opposed to multiple-choice questions. This approach will force learners to read and respond to questions instead of marking answers without ever reading the question.

The second level, Learning, is also fairly easy to measure by offering assessments to check whether the learners have mastered the course objectives.

Behavior and Reaction are the two most problematic levels. Level 3 is the degree to which participants apply what they learned during training when they are back on the job. Level 4, the most misunderstood level, is the degree to which the desired results take place. So even though training participants may apply their new knowledge, there is no guarantee that their management will see any improvements in terms of revenue, better sales, etc.

Since most projects leave instructional designers’ desks as soon as clients put their stamp of approval, measuring on the job application and results can be difficult.  As mentioned above, instructional designers do not always have an opportunity to go back and evaluate training effectiveness after delivering it to the stakeholder. Therefore, it is imperative that organizations understand the importance of the last two levels of evaluation and take the necessary steps to measure behavior and results in a timely manner. 

Related Posts

  • Why Companies Choose to Outsource Training Design and Development
  • 5 Parts Of Corrective Feedback In ELearning
  • Why Do Employees Forget Their Training?
  • LinkedIn
  • Facebook
  • Twitter

Filed Under: Evaluation Tagged With: Kirkpatrick Levels of evaluation, training evaluation

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

  • Facebook
  • Instagram
  • LinkedIn

Copyright © 2023 · Your eLearning World · Terms of Use · Privacy Policy

We use cookies to customize content and give you the best experience possible. If you continue to use
our site, we’ll assume that you’re happy with it!
AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT